Market leader in nutritional supplements

BioneXX Holding GmbH is a market-leading holding company for certified organic and organic food supplements.
With its subsidiaries, BioneXX covers a broad portfolio of sales channels and geographies.

Our companies


As an organic pioneer and bestseller in the organic sector, GSE Vertrieb GmbH has now specialized in phyto vitamins. Only natural raw materials of the best organic quality are used, from which the vitamins and minerals are gently extracted using a unique, complex process. Thus, a large number of the natural accompanying substances from the plant are contained in the extract, which ensure particularly good usability.

Vitamins, minerals, proteins and the power of plants - this is the world of the Feelgood Shop with its wide range of products for the areas of health and well-being, beauty as well as fitness and diet! Hundreds of thousands of satisfied customers have trusted the leading Internet provider for natural food supplements in Germany, Austria and Switzerland since it was founded in 2003.

The FITNE nutritional supplements and the natural cosmetic products certified according to the strict criteria for "controlled natural cosmetics" according to NaTrue offer holistic complexes of active ingredients that are familiar to the human organism and can therefore be absorbed particularly well. Wherever possible, ingredients from controlled organic cultivation are used.

nat4Life Europe GmbH is your partner for the natural source of calcium, the sea red algae Lithothamnium calcareum in organic quality, and owns the exclusive distribution rights for Europe. The alga, which is organically collected from the wild and harvested in a sustainable and environmentally friendly way off the north coast of Brazil, is characterized by its very high calcium content of 33,6g per 100g Lithothamnium calcareum.

Our strong brand portfolio

Press Releases –

news from us

With the purchase of BeLive, Bionexx Holding once again proves its instinct for trends and strengthens its international growth

The Stuttgart holding company BioneXX is still on course for growth and successfully completed the purchase of the US manufacturer of dietary supplements BeLive in August...

Succession at Feelgood Shop: Investment company Finexx finances takeover by BioneXX Holding

The Stuttgart investment company Finexx is continuing the platform strategy for BioneXX Holding: As part of a succession plan, the group, with the support of its majority shareholder Finexx, has taken over the Feelgood Shop company based in Venlo in the Netherlands...

Investment company Finexx: Acquisition of the dietary supplement brand FITNE for portfolio company GSE and expansion of the investment team

The Stuttgart investment company Finexx has supported its portfolio company GSE Vertrieb with capital in the strategic acquisition of the FITNE brand.

Finexx closes first fund and takes over majority stake in GSE Vertrieb

The investment company Finexx, based in Stuttgart, has started to invest from its first fund, which was closed in mid-November 2018...